RSF London Agenda
RSF 2018 AGENDA
Registration and Light Refreshments
Opening Remarks and Welcome
Managing Director EMEA
Blue Ocean Thinking: Making Competition Irrelevant
Innovator, strategist and Chief Operating Officer of citizenM, Michael Levie explains the benefits to hotels of taking a Blue Ocean approach to business. According to Levie, the hotel industry is currently swimming in a blood red ocean, where rivals are fighting over a shrinking pool of profit. In his presentation, Levie will discuss how hotels can differentiate themselves in a “sea of sameness” and find the blue ocean of profit to succeed.
Chief Operations Officer
Hype or Hope: Is Blockchain going to change the industry, or much ado about nothing?
In this Spotlight Session our panellists will discuss the rise of blockchain, what it means for business and how it could be used in the hotel industry. Could it provide a Blue Ocean strategy for someone? Is the industry ready to adapt? Might this level the playing field with the online travel agents (OTAs)?
Chief Operations Officer
Founder, Chairman & CEO
Co-Founder & CEO
Director of Strategic Alliances (UK/EU)
Director of Future Business
Nordic Choice Hotels
Behind the Brand
Lean Luxury: Delivering a frictionless hotel experience
Michael Struck, Founder & CEO, Ruby Group, talks about what drove him to launch a hotel company, the personality behind the Ruby Hotels brand, and how technology is making a difference to both operations and guest interactions.
Founder & CEO
Boosting Direct Bookings Through Personalisation
Digital marketing agency 80Days leads a discussion on personalisation and e-commerce with hoteliers from around the UK. With an average conversion rate of just 2% across the hotel industry, this one of the biggest challenges and opportunities for hoteliers. Hear how a seamless user experience, tailored message and personalised pricing and offers based on previous purchases can entice more of your customers to book direct through your website.
Marketing Manager of 80Days,
Editor of Hotel Speak
Director of Revenue Management
Interstate Hotels & Resorts
Georgian House Hotel
Chief Commercial Officer
How AI And Machine Learning Can Transform Your Business
How does Amazon know what to recommend next to their customers? They use data to predict which videos, books and more are most likely to make it into your basket. But how can hoteliers replicate this? Julien Simon, Principal Evangelist in AI and Machine Learning at Amazon Web Services, explains how you can use these new technologies to transform your business. Learn why it matters to hotel consumers – Hotels.com uses Amazon Translate for automatic website translation; and how automation can boost conversion - Expedia already uses Deep Learning to automatically select the best images to display on its hotel pages.
Principal Evangelist AI/ML EMEA,
Amazon Web Services